Tuesday, January 9, 2007

Where I Genuflect Before the Greatness of Apple

Steve Jobs just finished his keynote address at the MacWorld convention. It might well be the biggest product release day in Apple history: he announced shipping dates for both the iPhone and AppleTV. Both devices have the capacity to truly change the way we live our lives. As of this point in the afternoon, Apple stock is up around 7%.

I might write more about these products later, but I wanted to take a moment to reflect on what makes Apple such a great company. The areas that analysts identify as Apple strengths are industrial design, marketing, and consumer experience. These are the aesthetic parts of their business. Most other tech companies are run by techies. Apple has many talented technologists, but in its essence it is a company of artists. Like no other business brand in the world, they excel at shaping the means of technology to the senses, dreams and desires of human beings.

That is a great and important thing.

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